My World Outdoors is a celebration of being in wild places with close friends, experiencing things that are, at times, indescribable. Every hunt and piece of content released will focus on the show's ethos - Camaraderie | Culture | Conservation. It's not about the kills per se or the size of an animal; in fact, we will shift the focus from the size of an animal's headgear to its maturity and the natural resource we have the natural right to obtain protein from. Background stories of the people and places will provide a deeper insight to a story, allowing viewers to be more engaged.